about us

We are deeply committed to helping our clients define, achieve and sustain their desired outcomes.

Our work began in the 1980s to improve results for professional and amateur athletes. This research led to rediscovery of an old Greek model that addressed the Body, Mind and Spirit.

Activ8 Framework





When the dynamics of the Cycle of Leadership permeate the conversations throughout an organization, high performance is evident in the innovation, vision, and execution that are woven into every aspect of the culture. A Leadership Culture, one of high performance, is the result.



Communication is at the foundation of high performance. High performing teams effectively utilize and distinguish between three types of conversations:

  • Conversations for Possibilities
  • Declarations
  • Conversations for Results

These critical communication capabilities give rise to the Cycle of Leadership.



Two sets of related behaviors form the Six Living Principles: building accountability through awareness and choice; and building trust through honesty and integrity. Relationships that exist with high levels of trust and accountability are an essential foundation for high performance teams.



Leadership can be practiced intellectually, emotionally and physically. The most powerful leaders utilize all three and center their behaviors in a purpose grounded in personal meaning.

Erik Gabrielson


Erik heads up our performance training team, mentoring our consultants and engaging with clients in the learning laboratory and the outdoor experiences. With a focus on personal awareness, effective communication, and team performance, Erik has over 15 years of experience in training individuals, families, teams and organizations to achieve high performance. 

Ten years ago, Erik experienced an event that helped him see the importance of clarity over certainty.  He now incorporates his experience of getting clear and why, and the practices to support it, into helping others achieve high performance in their life, family and business.  Erik’s background spans working in finance, real estate and global supply logistics. He has leveraged his business experience to design and develop relevant learning into direct application of business initiatives. 

Erik grew up alpine ski racing where he learned the value of taking action within fear and experiencing the exhilaration that waits on the other side. Erik continues to pursue various outdoor adventures, especially if he can include his son Kieran.


Moira Petit, PhD


Moira heads up our health and wellbeing efforts. Along with Erik, she co-founded Activ8 with the objective of helping people achieve healthier, more fulfilled lives.

Moira has over 20 years of experience supporting health and exercise performance in communities. She brings her experience as an academic researcher, coach and former athlete to support our clients as they strive for health and performance. She has published peer-reviewed research articles and book chapters on issues related to sports medicine, physical activity, and health.

Moira received her doctorate in Exercise Physiology from the University of British Columbia in 2000 after receiving her MA from St. Cloud State and BA from St. Olaf College. After serving on the faculty at Penn State University, she joined the faculty at the University of Minnesota in 2005. She resigned her Tenured Associate Professor position to bring research into practice.

While an undergraduate at St. Olaf, Moira was a 5-time Division III All-American runner. She currently applies these skills to keep up with her active young son Kieran.


Rob Brown

Rob is passionate about individual and organizational wellbeing, culture, and employee experience. He is an advocate for building effective practices that bridge the knowing-doing gap. He can attest to the power of effective coaching and the possibilities that open for people as a result. He was an Activ8 client for 10 years before joining the team. 
For nearly 20 years, Rob has served as a change agent with hands-on experience working with individuals, people leaders, teams, and executives to increase organizational effectiveness and performance. He believes strongly in the utility and efficacy of a peer-to-peer model to enable and accelerate change. 
Rob earned a BS from the University of Minnesota with concentrations in Management, Industrial/Organizational Psychology, and Group Communications. He is a Certified Intrinsic Coach (CIC) and is SPHR and SHRM-SCP certified.
Rob is an aging and recovering triathlete, outdoorsy-ish person, who aspires to hike in more National Parks and visit other countries. He lives with his wife, daughter, and two needy dogs just outside Minneapolis, MN.

Larry Burback


Larry supports our performance training team, mentoring our consultants and bring his experience into learning design. Larry has over 30 years of experience in training individuals, teams and organizations to achieve high performance. Over the course of his career Larry has personally worked with thousands of individuals in both large and small group workshops and one-on-one coaching sessions.

Larry was a co-founder of Sportsmind, which conducted some of the initial research upon which key elements of our philosophy is based, and he founded one of our predecessor companies, Performance Unlimited.

A life-long athlete, Larry competed in college football at Lewis & Clark, international rugby, the rodeo circuit, marathons, and triathlons, having finished more than eighty, including twelve Ironman competitions. Larry Lives in Seattle, Washington with his wife Mary, loves Led Zeppelin, Jimi Hendrix and Erik Clapton – and refuses to tiptoe through life to arrive at death safely.


Brian Green

Brian partners with Activ8 in delivering our performance and leadership training, specializing in high ropes course facilitation. He is grounded in the adventurous model of experiential learning, coaching individuals and teams to take positive risks and practice moving through their fears and barriers. Brian has over 18 years of experience developing high performing teams, working with adults and youth, corporate and non-profit clients in locations around the world. Brian is passionate about helping individuals see the possibilities within themselves and recognize the powerful value of connecting with their teams, community and planet. Brian has a BA in English from the University of Colorado. He is a certified coach through the Newfield Network and has extensive technical and safety training as a challenge course practitioner and builder and is a Wilderness First Responder. Brian’s interests include photography, traveling, swimming in the sea, being outside more than inside and playing guitar in his Rock & Roll band until he’s old and gray.


Lisa Davis

Lisa supports our work with Tactical Athletes and brings a unique perspective with over 30 years experience as a Police Officer and a Marine. She retired from the Minneapolis Police Department where she let the MPD Fit Team. She helped to create a culture of health and high performance in her organizations and has taught Defensive Tactics and Use of Force for over 25 years. She was presented the Excellence in Performance Award from the Minnesota Association for Women Police and received the Officer of the Year Award by the International Association for Women Police that same year.


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